In 2018, IDH expanded into the high-value, adjacent radiology segment through the launch of Al Borg Scan in Egypt. Leveraging the strong relationship between our brands and our millions of customers while capitalizing on key market dynamics, Al Borg Scan is part and parcel of IDH’s strategy to build a national brand in Egypt.
Al Borg Scan offers a full range of radiology services, including but not limited to magnetic resonance imaging (MRI), computed tomography (CT), ultrasound, x-ray, mammograms, cath lab facilities, and positron emission tomography–computed tomography (PET-CT). It draws on Al Borg’s brand equity to position itself as a premium service provider offering the full range of imaging services using the latest technology and highly trained staff. Medical equipment is supplied by some of the world’s most prominent brand names in the industry, including Siemens, Hitachi, GE Healthcare, and Fujifilm. Al Borg Scan emphasizes convenience, having rolled out a new mobile app and website that cements its high-end brand positioning with a premium facility and atmosphere at each of its branches. The business is led by a group of the nation’s most prominent radiologists with a track record at Egypt’s leading hospitals and radiology centers.